Let them have cosmetics OR How to become the Queen of Persia

with Rabbi Elisheva Salamo, Executive Director of the Kaplan Center

February 22, 2026

The global cosmetics market is experiencing continual growth, valued at over $446 billion, expected to almost double that by 2035. Enhancement of one’s appearance is a skill, a burden, a game, and it is the key to so much of how we present ourselves and thereby also have a voice. The world knows of Halima Aden, Angelina Jolie, Bella Hadid, Beyonce, and Priyanka Chopra for the causes they support but also because of their beauty. For this year’s Purim pop up, join Rabbi Elisheva Salamo as we contemplate the intersection of beauty and power in the Torah and beyond.